What you'll learn in Influencer Media Marketing training:
Social media spending in the US is expected to reach $27.4 billion by 2020, up from $12.3 billion in 2015, growing at a five-year compound annual growth rate (CAGR) of 17.4%. This represents an over 12-fold increase from 2010, when social media spending in the US was close to $2.2 billion. This forecast estimates both the number of social media users and the social media spending by the type of device: desktop and mobile.
Social influence is the change in behavior that one person causes in another, intentionally or unintentionally. In the world of digital marketing, we turn to social influencers to help build brand equity, authenticity, and credibility but also sow the seeds of aspiration in the minds of their legions of followers and fans.
In an ever changing digital landscape, social influencers are quickly rising to the top – no matter what social platform or community that may be. This 2-hour course will detail how to identify, collaborate with, and engage with your followers to become a Brand Ambassador and Social Influencer.
This seminar will allow you to understand(Key Learning Objectives):
- What is a social influencer? – Qualifications, measuring influence
- What are the verticals and platforms – different kinds, different places
- How to grow your network
- Example Influencer Profiles & Campaigns
- Example Brief & Brainstorm Exercise
- Techniques of the Influencer
- Content, Content, Content
- The Global Influencer: Digital Influencers across the globe
- New Platforms to keep an eye out on
Registration: Click Here
Entry: $100 per person. Click Here
Parking available at hotel or across the street from hotel.
Cancellation prior to 1 week will result in 100% money refund minus 10%.
Price includes: seminar, market research, market strategy, afternoon activities.
For more information, please contact us.